As the UK's second largest city, 'Brum' is packed to the brim with potential. Culture, shopping, nightlife - even a world-famous chocolate factory.

By day

No bull, Birmingham delivers on shopping and culture. The iconic Bullring is home to over 160 stores, including Selfridges, while the historic Jewellery Quarter produces around 40% of the UK’s jewellery.

For culture, explore Birmingham Museum and Art Gallery with over 40 galleries, or visit the Barber Institute of Fine Arts for world-class exhibitions. 

Visiting in winter? From mid-November to Christmas Eve, the city comes alive with the famous Frankfurt Christmas Market, one of the largest outside Germany.

By night

Birmingham’s theatre scene is a major draw, with leading venues such as The Alexandra and the Hippodrome attracting over 1.5 million visitors each year. It is a key reason to visit, with around 45% of weekend theatre-goers choosing to stay overnight, making it ideal for a Friday or Saturday city break.

Beyond the stage, Birmingham offers a vibrant nightlife, with stylish bars, live entertainment and late-night venues to explore. 

For something different, visit The Electric, the UK’s oldest working cinema. Expect vintage charm, comfortable seating and a classic big-screen experience that captures the golden age of film.