Gary Garnczarczyk
Director of Brands
A graduate in graphic design from the University of Northumbria, Gary has been working on the brands since April 2004. His mission is to re-energise and engage all aspects of the guest experience.
He is responsible for the overarching tone of voice across all forms of media; from print to web and beyond. He is at all times aware of the desires of each hotel and their local marketplace and their tactical promotional needs, whilst mindful of the global brand positioning in the wider marketplace.
Prior to joining the group he has worked for over 15 years in the Marketing sector on brands such as Sealy, Brother and Electrolux.
